Comprehensively researched,
strategically thought through.

effective.analysis

First, we look at your environnement : the competitors, their products, their USPs, their business activities on the internet, their advertisement activities, their sales and marketing structures, …
We also look into your products, USPs, sales and distribution, your website, interactive features, contact possibilities, the functionality available for the website visitors, …

Finally, we assess with you your markets, their potential, target customers, languages and associated marketing channels such as search engines, catalogues, press, social.media, …

effective.concept

Based on the audit we will submit a plan which fits seamlessly in your overall marketing plan. This action plan will clearly list tasks, timing, cost and who does what. Effective concept clearly states:

• The objectives
• The approved strategies
• The choice of positionning.

This plan is a concept that is continuously updated, a marketing diary that notifies you with the accurate online marketing activities at all times – world-wide of course.

effective.creation

Online marketing requires a lot of original materials, often renewed, in different siezs or lenghts.

Whether they are corporate texts, different logo sizes or background pictures for several social.media : we will plan, implement, modify or develop this material for you.

Our creative teams in Shanghai, Singapore, Munich and Ottawa are professionals who are used to the implementation of the requirements of the corporate design, based on the design guidelines.