A highly efficient
content management system

effective.ipso is a highly efficient content management system for the professional administration of multi language, international corporate web sites. effective.ipso consists of a flexible systems toolbox for mapping highly complex structures including multiple domains, multiple languages and decentralized servers, or websites with distributed, synchronized databases. Modules for typical company tasks such as trade fair calendars, trade fair applications, scheduling, news, FAQs or other interactive services are pre installed as part of the standard package.

effective.ipso supports the delivery of information at different levels of detail through a variety of channels, such as extranets or microsites, to a heterogeneous group of addressees. effective.ipso enables users to precisely map actual company workflows. This allows the automated preparation of product sheets or technical data sheets with a specific focus or content tailored to various user profiles. With our systematic relaunch management, hard-won search engine positions can be largely maintained in the event of a relaunch, even in the case of a complete change of CMS.

Advantages at a glance

Handling

• Simple, intuitive user interface
• Efficient content processing tools
• Integrated quality assurance protocols
• Central management of API keys, e.g. for maps (Google) and social media sites

Strategic coordination

• Central processing and maintenance of all marketing communications information, including external content such as for social media sites
• High degree of autonomy thanks to in house website and data management
• Optimal quality control through central data hosting

Marketing with search engine optimization

• Setting up any desired number of microsites or landing pages for specific marketing activities
• Integrated search engine optimization: freely definable URLs, meta-tag administration (title, description, keywords)
• Insertion of Google verify tags
• Management of social media bookmarks

Flexibility

• Precisely scalable investment volume and rapid adaptation to new requirements through modular configuration
• Possibility of high-end customization of modules for specific corporate processes
• Open interfaces for linking to external systems (XML)

Internationality

• Simple administration of multilingual websites
• Multi-domain and multi-website capability for management of several company or product websites within a shared interface