Strong exposure with online video ads

According to study by Tomorrow Focus AG, an online video ad is the best internet advertising option with respect to brand image, activation and memory.

The short 15-20 second spots are thought to be more amusing, and as such are more effective than other options such as the skyscraper, a superbanner or media rectangles.

The activation level of video ads was the highest with 52.7 percent, about six percent higher than the standard advertisement.

A clear advantage with regard to attention and memory seems to be a combination of video ads and standard marketing materials, which will likely constitute the most successful online-marketing-mix in the future.