The Shanghai Corporate Pavilion, known as the "dream cube", is a contribution to Expo 2010 by some 38 local Shanghai companies.
The pavilion, which covers an area of about 4,000 square meters, boasts an avant-garde design that is environment friendly, as it employs the latest in green technology.
The idea behind the project, "My City, Our Dreams" is that Shanghai companies play a leading role in the development of the city's economy as well as its standard of living. Furthermore these companies see themselves as being responsible for generating public awareness in climate change and environment-related issues, and for promoting a harmonious living space for future generations.
The best companies and agencies from the fields of design, innovation and technology were invited to join this project; effective now belongs to that group.
effective will take care of the entire technical implementation of the internet platform for the "Dream Cube", as well as the programming and the operations for the avant-garde project "My City, Our Dreams". However the content for this interactive platform will be generated by the public.
effective will receive the online marketing budget over the course of the next 18 months and will implement the in-house developed "Search Results Saturation" strategy.
The website will go online on the 2nd of July, 2009.