effective connection – a study on Intercultural Communication and Online Marketing of different cultures /case study China and Turkey

effective.connection is a project of the effective world group, which makes online communication of two different cultures transparent. It aims to facilitate the understanding and acceptance of cultural differences.

 effective.connection is an ongoing project of the effective Institute of Intercultural Competence, which produces a series of surveys and studies about Online Marketing and communication in diverse cultures.

The Study 

2012 and 2013 were officially announced by the Chinese and Turkish government to be the „China-Turkey Culture Year“.  For this reason the pilot project of effective.connection has been implemented in Shanghai/ China and in Istanbul, Turkey from May to December 2012.

Both markets have the strongest economic growth rate worldwide and their trade relation can be retraced to the „silk road“. Interviewed were conducted with Sales and Marketing Directors of in total 100 SMEs of the B2B industry (50 Chinese and 50 Turkish).

The four areas of the survey are as follows:

• The international business operations, especially between China and Turkey,
• The utilization of Online Marketing in Sales and online Corporate Communication,
• The application of social media
• The impact of cultural differences on international business.

The result of the survey was already evaluated in China and Turkey and provided to the participating companies. This report will also be available in English in January 2013.

If you are interested please contact our Marketing Consultant Ms. Wu, Yi wu@effective-world.com